Our Campaigns

We campaign for great causes to protect this beautiful planet and all its inhabitants

Discover the causes close to our heart…

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Plastic Oceans

We’ve never used plastic microbeads in any of our scrubs and polishes and are proud to have successfully lobbied the UK government, alongside Greenpeace and Fauna & Flora International to lobby the UK government to #BanTheBead. We’re now continuing the campaign around the world with our international partners. You can choose products free from plastic ingredients with the Good Scrub Guide,Beat the Microbead App and Look for the Zero guide. Find out what else we’re doing to help protect our oceans here.

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Bee Lovely

Our pioneering Bee Lovely and #SAVETHEBEES campaign has raised over £120,000 for bee-friendly causes since its launch in 2011. With over 40% of pollinator species, in particular bees and butterflies, facing extinction in many countries, we’re proud to work with some fantastic organisations – and aim to support 50 million bees by 2020. Find out more about our #SAVETHEBEES campaign here.

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World Land Trust

The World Land Trust (WLT) works to save threatened habitats acre by acre, creating protected nature reserves around the world safeguarding some of the Earth’s most vulnerable habitats and wildlife. Since 2012 we’ve helped this international conservation charity protect an impressive 400,000m² of endangered tropical forests, which absorbs and stores carbon in the process.

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DEC East Africa Crisis Appeal

16 million people in East Africa are on the brink of starvation and urgently need food, water and medical treatment. The Disasters Emergency Committee (DEC) brings together leading UK aid charities in times of crisis such as this. You can help by donating to the DEC East Africa appeal.

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Breast Cancer Haven

Breast Cancer Haven is as inspirational charity offering emotional, physical and practical support to anyone affected by breast cancer. Since 2013 we’ve supported them during Breast Cancer Awareness Month and to date have raised over £10k. This October we donated £1 every time we sold one of our new aluminium free, roll on deodorants.

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Soil Association

We believe in your right to know what goes into the products you buy, which is why we’ve chosen the Soil Association, internationally recognised for their incredibly high standards for organic food and beauty, to certify our products – guaranteeing that a product contains the highest levels of certified organic ingredients. Watch out for our upcoming Campaign for Clarity where we’ll be exposing misleading and harmful beauty products.

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Age Well Revolution

70% of women in their 40s and 50s feel they are largely ignored by mainstream media.*

Together, we’re changing this. As ethical beauty pioneers we’re on a mission to revolutionise the way ageing is portrayed in society. We want to celebrate the inner and outer beauty of women of all ages by listening to what ageing means to them and featuring them on the front pages of our magazines, posters and website. Join the #AgeWellRevolution.


*We Are Super Human Invisible Middle Study into Women Over 40 2017

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Women for Women International

Women for Women International (WfWI) is a humanitarian organisation that supports women of countries affected by war and conflict by offering them support, tools and access to life-changing skills. Since 2012 we’ve raised over £32k and to date have sponsored 31 women though the year-long Women for Women International programme.


Other causes we’re proud to support…