We believe in protecting the biodiversity of our planet through sustainable farming methods, which is why you'll never find harmful pesticides or GM ingredients in our products, and why we advocate so passionately for organic certification.
This Black Friday weekend, in keeping with our annual tradition of giving back to the causes we care about, we’re donating 1% of sales to the Nature Friendly Farming Network in support of their work to promote regenerative farming in the UK.
Like the NFFN, we believe that working harmoniously with nature and preserving its ecosystems is now imperative. That’s why we’ve pledged to continue to fund the NFFN’s peer-to-peer learning programme, enabling farmers to learn from one another’s successful experiences of adopting nature-friendly farming techniques.
Building on last year’s donation, money from this year’s donations will fund workshops that facilitate knowledge sharing of sustainable farming methods, with attendees responsible for an estimated 17,000 acres of land.
What is the Nature Friendly Farming Network?
Founded in 2017, the NFFN is an independent, farmer-led organisation committed to shaping nature-positive farming policies that work in harmony with wildlife, mitigate climate change and safeguard the future of British agriculture.
With an ever-growing community of farmers, the NFFN provides a strong and trusted voice for sustainable farming in the UK. Its work demonstrates the value of regenerative farming systems – like their potential to reduce UK carbon emissions and prevent wildlife decline, to name a few, all while maintaining high-quality produce – to ensure support for regenerative farming within the government and across the supply chain.
Why we’re supporting the NFFN’s peer-to-peer learning programme
If you’ve followed our work over the years, you'll know that we've been campaigning for over a decade to protect the biodiversity of our planet – especially when it comes to bees and other pollinators. Last year, our co-owner Anabel Kindersley spearheaded our Stand by Bees campaign, which saw her call on the government to ban toxic neonicotinoids and support nature-friendly farming initiatives. Unfortunately, pesticides are used extensively in the UK, with farming accounting for around 95% of their use.
As such, the NFFN’s peer-to-peer learning programme couldn’t be more aligned with our vision to promote growing and farming methods that support rather than damage biodiversity. The programme will provide the NFFN’s 3,000-strong membership with resources, advice, support, and training around regenerative farming systems, including practical ways farmers can achieve net-zero carbon targets, improve farm resilience and reduce their reliance on chemical pesticides.
The programme’s focus on Integrated Pest Management (IPM) – a natural, holistic approach to managing pests, diseases and unwanted plants – means farmers will have the support they need to move away from the perils of pesticide use. In real terms, the adoption of nature-friendly farming means:
reducing environmental harm and the risk of pest and disease attacks
protecting and restoring biodiversity
safeguarding and creating wildlife habitats
promoting better crop health
improving soil health and strength
supporting healthy plants, and
ensuring long-term farming resilience
A word from Martin Lines, Chair of the Nature Friendly Farming Network:
“As our climate changes, we must respect and enhance our landscapes, and farmer-to-farmer knowledge-sharing helps make this possible. There are many natural assets at farming’s disposal; working with nature on a whole-farm scale can reduce the need for chemical inputs, leading to more resilient food production that works in tandem with the ecosystem, protects nature and protects people. It’s a win-win.”
Boost your support for bee conservation
While all purchases made across our Black Friday weekend (24-27 November 2023) will see 1% donated to the NFFN’s peer-to-peer learning programme, our Bee Lovely collection continues to raise funds for bee conservation, with 3% from each sale going towards bee-friendly initiatives. For a naturally skin-nourishing, feel-good purchase, feast your eyes on some of our most-loved Bee Lovely product