Our packaging strategy

Our packaging is designed to ensure our products reach you in top condition, but it also needs to be easy to use, practical, beautiful and have minimal environmental impact.

  • 1. REDUCE – Minimise packaging components
  • 2. REUSE – Use recycled & sustainable materials
  • 3. RECYCLE – Enable post-use recycling


We aim to minimise overall packaging by keeping it as simple as possible, helping to save resources and reduce emissions during manufacture. This also reduces emissions from transporting the packaging to us and, when filled, to our stores, stockists and consultants worldwide.


We can’t re-fill the packaging used in our organic skincare, but we can use ‘pre-loved’ material to make it from! Never one for half measures, our blue plastic bottles are British-made from 100% post-consumer recycled materials. They are more energy efficient to produce, and divert waste plastic from potential landfill.


All our blue glass bottles and jars, plastic bottles and lids, plus our cartons, are easily recyclable. Check our recycling guide below.

TickOur 200ml hair care packaging changed from glass to a 100% post-consumer recycled (PCR) plastic bottle in 2009 – saving an incredible 90% in packaging weight and 225g (52%) CO2 per bottle.

TickOur family-friendly one litre bottles are big on content but small on plastic. They use just under twice the amount of plastic to hold up to five times as much product as our 200ml bottles (and they’re better value for you too!)

TickWe’re fond of our blue bottles and jars. The blue pigment reduces the light reaching the contents, helping to protect the delicate natural fragrances and herbal properties, allowing us to make skincare with few, if any, preservatives

PS… of course absolutely none of our packaging contains phthalates or bisphenol-A.

Made in Great Britain

When we started, back in 1981, our iconic blue glass bottles and jars were made in France and Spain. In 2008 we were able to finally switch to a UK manufacturer for our jars, and after a long development project, from summer 2014 we are delighted to be bringing our blue glass bottles home to the UK too. They are now expertly produced in West Yorkshire – and even have a branded stamp on their bottom so you can be sure they’re the real deal.

We’re proud that the majority of our packaging is sourced in the UK, some very close to home – our product labels and the boxes for our factory are made just a few miles down the road.

Our UK primary packaging: Our blue glass jars and bottles - West Yorkshire (190 miles), Our 100% PCR plastic bottle - Suffolk (190 miles), Our plastic tubes - Shropshire (130 miles), Our packaging cartons and gifts boxes (cutting & printing) - London (93 miles), Ethically accredited paper board (for our cartons & gift boxes) - Cumbria (225 miles), Our labels (for bottles, jars, tubes) - Dorset (14 miles), Our cardboard outers and boxes - Dorset (under 2 miles)




All our product cartons, catalogues and other marketing materials are produced from ethically accredited paper and board. FSC certification ensures that products come from well managed forests that provide environmental, social and economic benefits.

Blue glass bottle upcycled


We hate waste, so we're delighted to have a family run business who are transforming our not-quite-perfect blue glass bottles and jars into beautiful dishes and vases.  We also regularly upcycle for store displays, a stunning example is blue glass bottle chandelier in our Westfield store.  We hope this inspires you to get creative and reuse your bottles in your own way.

World Land Trust

Help save endangered habitats without lifting a finger with our Christmas gifts, which are packaged with FSC certified and Carbon Balanced Paper.

This eco friendly packaging – part of the World Land Trust’s Carbon Balanced programme – has helped us to protect 13,000 m2 of precious forest and offset over 150 tonnes of CO2 since March 2012. The programme offsets carbon emissions by purchasing and protecting tropical forest under threat of deforestation.

As World Land Trust patron Sir David Attenborough puts it, the programme “really does give us a way of helping put back what we are taking away."

Carbon Balanced Paper used for our Christmas gift boxes


Not sure what to recycle and where? Here’s the lowdown on what to do


Packaging Type What to do with it?
Glass bottles and jars Upcycle and reuse at home!
Recycle at the brown glass bin your local or Council Collection scheme, or bring back to one of our stores* for a reward! (*Excludes Taunton, Totnes and Tavistock)
Plastic bottles and tubes, caps and pumps (dismantled), packaging for wipes Recycle at the plastic bin your local or Council Collection scheme
Labels Peel off your glass bottle or jar, double over and recycle in the plastic bin
Muslin cloths Wash on low temperature, dry naturally and keep using! Can go to textiles recycling collection points.
Wipes Compost or add to textiles recycling collection points (dry out first).
Cartons plus corrugated cardboard & kraft paper (used for internet shopping deliveries) Take to your local council paper recycling collection scheme
Catalogues Share with your friends! Recycle in paper recycling schemes (they also cut up nicely to make colourful paperchains)
Corn starch chips (used for packing instead of bubble wrap) Bio-degradable and compostable to EN13432. Put the chips in the compost and watch them disappear over time