This week we’re shining a light on the powerhouse ingredient at the centre of our award-winning Wild Rose collection. Packed full of vitamins, antioxidants and essential fatty acids, our wild-grown organic rosehip seed oil is the not-so-secret elixir whose radiance-enhancing benefits has gained the collection a cult following among Neal’s Yard Remedies customers and beauty editors alike. Here’s the full story behind the collection…
What is it about rosehip seed oil that makes it work such wonders on our skin? Its naturally glow-restoring properties are thanks to its unusually high concentration of vitamins that specifically help to target the complexion and its natural vitality and regeneration. Vitamins A, C and E, plus essential omegas 3, 6 and 9 all work together to give the skin the nutrients it needs to stay soft, supple and as naturally radiant as it can be. Rosehip seed oil not only nourishes and softens the skin, but it’s also been clinically proven help even out skin tone and reduce the appearance hyperpigmentation.
Sourcing our rosehips
Rosehip seed oil is harvested from the seeds of the Rosa canina bush, and when formulating our Wild Rose collection back in 2004, it was crucial to us that we sourced this wondrous berry in a way that was as sustainable and ethical as possible.
We are proud to work in partnership with a women-run, family business in Serbia to source our wild rosehips, which are handpicked by a community of villagers in line with FairWild certification standards. Our FairWild and Soil Association certifications are a mark of our commitment to ensuring that everything we do is transparent and socially and ecologically responsible. For our rosehips, this means that they are only collected from established plants above one metre in height, with 10% of the fruit always left behind to safeguard the natural regeneration of the plant.
The process is then completed at our eco-factory in Peacemarsh, Dorset, where we create, formulate and package all our products to ensure minimal carbon footprint, and the use of only the highest-quality natural ingredients. It’s here that we blend our cold-pressed rosehip seed oil and transform it into our Wild Rose collection.
The Wild Rose collection – proof organic works
All of the products in our Wild Rose collection are a careful formulation of skin-boosting ingredients that work alongside rosehip seed oil to restore and balance, from calming aromatherapeutic geranium and patchouli essential oils, to deeply nourishing organic plant oils such as hemp seed, jojoba and borage. Meet the full collection, and the additional ingredients that make it so unique…
Our Wild Rose Beauty Balm is our one-pot-wonder that grows in cult status by the day. This award-winning multi-purpose balm restores glow in more ways than one, working as an exfoliating hot cloth cleanser, an overnight skin hydration treatment, or even as a highlighter applied over makeup.
Our Wild Rose AHA Toner helps to banish everyday build-up of makeup and impurities to leave a brighter, revitalised complexion, as confirmed by 90% of our consumer panel, who agreed that their skin looked visibly more radiant after two weeks*. The addition of caviar lime extract and citric acid helps to tone skin and improve its overall texture.
The Wild Rose Eye Brightener is our fast-absorbing eye serum which works to instantly brighten and help improve skin tone and puffiness over time. Light-reflecting mineral pigments target dark circles, while green tea caffeine soothes and energises, and skin-quenching hyaluronic acid smooths and plumps.
Our Wild Rose Serum is an all-round radiance boost that leaves skin nourished and silky soft. Ultra-moisturising hyaluronic acid and a balancing blend of organic geranium and patchouli essential oils work to deliver a healthy glow, naturally.
The Wild Rose Facial Oil is a lightweight blend of plant-derived fatty acids, organic grapeseed oil, shea butter and naturally derived olive leaf extract to deeply replenish the skin and leave it visibly more supple and radiant.
With 92% of women agreeing their skin felt instantly hydrated**, Wild Rose Glow Day Cream is a lightweight but high-performing daily face cream that is clinically proven to leave all skin types healthily glowing. Enriched with moisture-locking hyaluronic acid, as well as conditioning organic grapeseed oil and plant-derived fatty acids. And like all the products in the collection, it harnesses the power of organic rosehip seed oil as the key ingredient to visibly enhance radiance day after day.
*Based on a consumer trial with 109 women
**Based on a consumer trial with 107 women