Always iconic. Now vegan.
Glow-giving. Softening. Intensely nourishing. To mark its 20 anniversary, we’re proud to present our number one bestselling Wild Rose Beauty Balm as a certified vegan formula, suitable for all skin types and tones.
Formulated with nourishing natural butters and oils, vegan Wild Rose Beauty Balm boasts the same multi-use credentials as our original one-pot wonder. It effortlessly melts away make-up and daily pollutants. It nourishes. It can even be used to tame brows and highlights cheeks.
Devoted to the original? You’ll still be able to shop our classic Wild Rose Beauty Balm – though the testimonials below might just sway you to make the swap…
“My skin has completely transformed. It’s soft, hydrated and looks so smooth and fresh.”
Glowing reviews
82% agree it effortlessly melts away makeup*
85% agree it does not strip the skin barrier*
91% agree it leaves skin nourished, softer and smoother**
92% agree it leaves skin hydrated**
*Based on a consumer trial with 110 participants using the product as a cleansing balm over two weeks
**Based on a consumer trial with 113 participants using the product as an overnight treatment over two weeks
Freshly reformulated
Since our beginnings in 1981, we’ve been committed to creating powerful formulas in a way that protects and preserves our beautiful planet. Now, 44 years later, advancements in green technology and the use of vegan ingredients have given us a new understanding of how to create more effective, luxurious vegan formulas.
While their core ingredient – organic, wild-harvested rosehip – is the same, you’ll detect a difference in look, feel and results between vegan and classic Wild Rose Beauty Balm . Sumac berry and candelilla wax – a vegan alternative to beeswax – deliver a silkier texture and smoother application. And that natural orange hue? Pure, vitamin-rich pumpkin oil.
Enriched with nourishing shea nut butter and protective jojoba oil, Vegan Wild Rose Beauty Balm leaves skin visibly more radiant, hydrated, softer and smoother.
Our original Wild Rose Beauty Balm is our number one bestselling icon. Every three minutes a pot is sold – and more radiant, glowing skin is revealed.
Use your Wild Rose Beauty Balm – classic or vegan – alongside refining Wild Rose AHA Toner, intensely nourishing Wild Rose Beauty Serum and plumping Wild Rose Glow Day Cream for a complete glow-giving routine. Or experience our newest formulation in the hands of our experts, with a Wild Rose Natural Glow Facial hosted at our Therapy Rooms.
New packaging
Designed to be reused or recycled, just like the original, vegan Wild Rose Beauty Balm is housed in our signature blue jars, with black jar caps that are picked up by scanners at recycling plants. While you’ll still find our iconic rosehip illustration on the box, inside, we’ve stripped labelling back to a simple, subtle pink.
