How to Look After Your Skin by Age

Our skin changes over time. Being out in the sun, the way we sleep, and our daily facial movements affect how our skin looks and behaves as we get older. That’s why having the right skincare routine for your age can help nourish your skin at every stage of your life, keeping it looking healthy and radiant for longer.

The truth is, many of us stick to our tried-and-tested skin routines because we’re reluctant to step away from our favourite skincare products. But what worked for you in your 20s may not be suitable for your 30s and beyond.

Ageing doesn’t mean giving up on healthy, glowing skin. By adapting your skincare routine to suit your age, you can leave it feeling soft, supple and ready to tackle whatever life throws at you.

Your 20s is the best time to nurture your complexion. How you take care of your skin during this stage of life can help prolong its youthfulness, so it’s well worth kickstarting your routine as early as possible to safeguard your skin for the future.

In your early 20s, your body produces plenty of collagen and elastin. Collagen makes skin appear supple while elastin keeps it firm and strong. Production of these two vital components dips off when you reach around 25, meaning now’s the perfect time to start investing in a reliable anti-ageing skincare routine to maintain your skin’s natural beauty.

Our Wild Rose Skincare collection is perfect for young skin and visibly brightens and evens your skin tone. Here’s our four-step best skin care routine for late 20s.

After cleansing, renew and refine young skin with our Wild Rose AHA Toner – a daily resurfacing treatment designed to enhance your skin’s natural brightness.

With caviar lime fruit extract and citric acid to gently exfoliate, and organic aloe vera and glycerine to hydrate, your skin’s left soft, smooth and even. It’s also suitable for all skin types as it’s packed with organic, vegan ingredients to help your skin glow with radiance.

How to use: Use your toner every morning and evening after cleansing. Apply to a cotton pad and gently sweep over the face using an upwards motion, avoiding the eye area. If you have sensitive skin, use as a once or twice a week treatment on clean skin.

Follow your toner and nourish your skin with our lightweight Wild Rose Glow Day Cream, which instantly hydrates and revitalises for soft, supple skin with a healthy glow. It’s enriched with hyaluronic acid to lock in moisture and instantly smooth and plump, and naturally derived olive leaf extracts to revitalise dull skin.

How to use: Apply to clean skin. Massage into your face and neck using an upwards and outwards sweeping motion until fully absorbed.

It might surprise you to know that your 20s is the perfect time to start using an eye cream. That’s because the skin around the eyes is the most delicate area and belongs to the part of the face with the most movement.

Our Wild Rose Eye Brightener visibly improves radiance around the eye area and features hyaluronic acid to instantly smooth and plump. It also contains light-reflecting mineral pigments to improve the appearance of dark circles – perfect if you’ve had a late night.

How to use: Simply dot a small amount around the eyes morning and evening and lightly dab until it’s absorbed.

When you reach your 30s, collagen and elastin production slows down even further. You may notice that fine lines and wrinkles begin to appear, and your skin doesn’t bounce back quite as well as it did in your 20s.

While your 20s skincare products will still be effective, switching up your skincare routine to include nourishing anti-ageing products can give skin a helping hand and keep it looking young.

Our Frankincense Intense™ Age-Defying collection visibly smooths and plumps, targeting the first signs of ageing. Here’s how to build it into your daily routine.

How to use: Use your toner every morning and evening after cleansing. Apply to a cotton pad and gently sweep over the face using an upwards motion, avoiding the eye area. If you have sensitive skin, use as a once or twice a week treatment on clean skin.

Specially formulated to melt away everyday impurities, our triple-textured Frankincense Intense™ Cleansing Melt unveils visibly smoother, softer skin every time you cleanse.

It contains a micro-emulsion of natural sugars and oils that bind with water to give a triple-texture effect. The luxurious blend of organic sunflower, sweet almond and refined coconut oils combine to help trap moisture within the skin’s surface, leaving skin feeling soft, supple and renewed for up to 12 hours.

How to use: Massage into dry skin using an upwards and outwards circular motion, taking care around the delicate eye area. Continue to massage until the rich cleansing gel melts into a skin-conditioning oil. Apply warm water to your face to transform the oil into a creamy milk emulsion and rinse with warm water until skin is clean.

An essence can help restore your skin’s hydration, making it a valuable addition to your 30s skincare routine. Applying it before serums and facial moisturisers helps your skin absorb these products more effectively, giving your skin a healthy glow.

Visibly smooth, condition and refine with our Frankincense Intense™ Hydrating Essence and enjoy a luxurious veil of hydration to enhance your beauty routine.

This feather-light essence is the perfect pre-serum prep to provide a luxurious layer of hydration for flawless skin. Thanks to a moisture-boosting blend of hyaluronic acid, purified pomegranate extract and organic argan oil, skin looks healthier, brighter and more refined over time.

How to use: Apply a small amount of hydrating essence onto your fingertips. Close your eyes and inhale the therapeutic aroma for a few moments before lightly patting it into your skin, allowing it to absorb fully.

Serums are different to moisturisers and can help supercharge your skincare routine. Thanks to a 3-Peptide Complex and a beautiful blend of acacia Senegal and hydrolysed rhizobia gum, our Frankincense Intense™ Age-Defying Serum instantly smooths and plumps fine lines and wrinkles, while gardenia stem cells and sodium hyaluronate help enhance skin plumpness.

How to use: Apply to your face and neck using an upwards and outwards sweeping motion, until fully absorbed, taking care around the delicate eye area.

Your eyes are the first place on your face to show a late night. To help reduce puffiness around your eyes and the appearance of fine lines and wrinkles, add our Frankincense Intense™ Age-Defying Eye Cream as the next step to your skincare routine. It instantly hydrates and conditions the delicate, thin skin around your eyes, helping you appear more awake and alert.

How to use: Pat on in the morning to de-puff for the day. To help hydrate and smooth while you sleep, add into your evening routine.

Heavier than a serum, our Frankincense Intense™ Age-Defying Cream acts as a seal for the skin ­– locking in all your added hydration and nutrients, as well as being your complexion protector against the elements.

Skin stays moisturised for up to 24 hours thanks to the enriching blend of organic cocoa butter and macadamia, baobab and argan oils, while gardenia stem cells help to smooth your skin.

How to use: Take a small amount of cream. Create a mindful moment by closing your eyes and inhaling the therapeutic aroma for a few seconds. Massage into face and neck using an upwards and outwards sweeping motion, taking care around the delicate eye area until fully absorbed.

Your 40s are when you’ll start to see noticeable changes to the firmness of your skin. Wrinkles become slightly deeper, and you may see areas with increased pigmentation.

Many people start suffering from drier skin when they reach their 40s. Products that nourish and hydrate can do wonders for your complexion. Avoid using harsh scrubs and exfoliators, as they can irritate your skin and leave it feeling dry. They can also strip it of its all-important natural oils.

Our Frankincense Intense™ Lift collection can help; it actively targets deep lines and loss of firmness – the second signs of ageing.

Face serums target multiple skin concerns, such as wrinkles, dullness and dehydration. With a potent blend of effective ingredients, they absorb beautifully into your skin, getting it primes for the next stages of your skincare routine.

Our high-performing Frankincense Intense™ Lift Serum is clinically proven to lift and contour your skin.

With a blend of active and certified ingredients, including aromatherapeutic frankincense essential oils and our award-winning Frankincense Active Phyto Complex, this supercharged serum has collagen-protecting properties and a profound antioxidant effect.*

It also leaves your jawline feeling firmer, your cheeks tauter, and your skin smoother and plumper, thanks to the firming, lifting and hydrating ingredients.

How to use: Apply the serum to your face and neck with an upwards and outwards sweeping motion. Be careful around the delicate eye area.

*Proven with in vitro study

The skin around your eyes is the thinnest part of your entire body. As you reach your 40s, the lack of sebaceous glands makes this area dry, enhancing the look of lines and wrinkles. Using an eye cream hydrates this delicate area, smoothing and plumping the skin while making it appear brighter.

Target the delicate areas around your eyes with our Frankincense Intense™ Lift Age-Defying Eye Cream. Made with organic, natural ingredients, it visibly reduces the appearance of fine lines and wrinkles, reduces puffiness and instantly hydrates the eye area, leaving it feeling bright and alert.

How to use: Dot a tiny amount of cream around your eyes and lightly dab until it absorbs into your skin.

As we get older, decreased cell renewal, fewer natural oils and sun damage makes skin more susceptible to dryness. That’s why adding a moisture-rich cream into your routine can help keep dry skin at bay.

We asked seven women to test our new Frankincense Intense™ Lift Cream and Serum for one month. From stress relief, to glowing skin and feeling the best versions of themselves, they share their thoughts on the products and secrets to ageing well in these inspiring videos.

Our multi-action Frankincense Intense™ Lift Cream features an ultra-nourishing trio of organic butters and oils to strengthen, soften and restore your skin, leaving it looking dewy and hydrated. It also visibly lifts and recounters your skin, targeting a loss of firmness and deep lines.

How to use: Taking only a small amount of cream, close your eyes and inhale the therapeutic aroma, enjoying a few moments of calm. Massage into face and neck using an upwards and outwards sweeping motion, taking care around the delicate eye area until fully absorbed.

Whatever your age, embrace your skin and wear it with pride. With a little TLC and a regular routine, you can keep your skin healthy for longer.

Discover our full skincare collection and find your new favourites.