We do good so you can feel good and look good naturally. As an ethical company, we are ever mindful of our responsibility to creating our great products in a sustainable and ethical way.
Since we opened our doors in Covent Garden in 1981 we have been dedicated to trading sustainably and ethically and treating people fairly, whether they are suppliers, customers or staff members. From the first Soil Association organic beauty products, to marking our 10th anniversary of becoming the world’s first CarbonNeutral® high street retailer, we continue to pioneer ways of supporting people and our beautiful planet.
We are global leaders in sustainability – but we don’t rest on our laurels. We aim to become a Net Positive business that benefits all aspects of environmental, social and economic sustainability whilst helping deliver the United Nations Sustainability Development Goals.
This page highlights our progress on key sustainability issues – the ways we tread lightly on our planet and support the people who inhabit it.
In addition to being CarbonNeutral®, we’re following best practice in tackling climate change by setting a Science Based Target, for ‘emissions intensity’ (not counting carbon offsets). This will help to achieve the United Nations’ goal of limiting the global temperature rise to two degrees above pre-industrial levels.
Our target is for emission intensity, including direct and indirect energy emissions (or ‘Scope 1’ and ‘Scope 2’ emissions as defined by the Greenhouse Gas Protocol), based on the Center for Sustainable Organizations ‘context based carbon metric’. We’re aiming for a 47% reduction by 2025 and an 87% reduction by 2050, compared to 2010.
Renewable energy greatly reduces air pollution as well as carbon emissions and, having installed 700m2 of solar panels at our eco factory in Dorset, we generate more than 5% of our own electricity. This is topped up by a 100% UK sourced renewable tariff and we also choose 100% renewable electricity and gas for our stores.
Organic products are kind to the earth – and kind to you as they have all their natural antioxidants, vitamins and minerals and no harmful pesticides. That’s why 92% of our physically processed agricultural ingredients (defined by the COSMOS standard) are certified organic by weight. We also are committed to using no genetically modified (GM) ingredients.
We believe that beauty and household products should be cruelty free, and are proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements. All of our cosmetic, personal care and household products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty free products. We adhere to a fixed cut-off date notice and proactively monitor our suppliers to ensure that our products adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited. For more information about Cruelty Free International, Leaping Bunny and Leaping Bunny criteria please visit Cruelty Free International.
We certify our products with the Soil Association, internationally recognised for their incredibly high standards for organic food and beauty. This guarantees that a product contains the highest levels of certified organic ingredients. Our new products are now certified (by the Soil Association) to the new robust organic standard for health and beauty worldwide COSMOS Organic.
The vital bee is under threat and our pioneering Bee Lovely campaign has raised over £165,000 for bee friendly causes since its launch in 2011. With over half of UK bee species having declined in the past 50 years and 97% of wildflower meadows having disappeared since the 1930s, we’re proud to support bee-friendly organisations with sales of our nourishing and uplifting Bee Lovely range. We are also proud to have played a key role in the successful campaign to secure a ban on neonicotinoid insecticides, having handed in a 120,000-strong petition to 10 Downing Street calling for an EU-wide ban.
We’re progressing towards the vision of a ‘circular economy’, in which resources are re-used rather than going to landfill. We’re doing this by minimising single use packaging, particularly non-recycled and single use plastic. So far we’ve switched most of our plastic bottles to 100% post-consumer recycled plastic. We will switch to using entirely recycled plastic bottles by 2025, and aim to meet the targets of the UK Plastics Pact, whilst continuing to avoid excess plastic use by using glass where it is suitable for the product. In 2017 we became the first national company to commit to the Refill Scheme, actively encouraging customers to come in and refill water flasks, to reduce the usage of single-use plastic bottles.