Backing nature this Black Friday: our donation to the Nature Friendly Farming Network

We believe in protecting the biodiversity of our planet through sustainable farming methods, which is why you'll never find harmful pesticides or GM ingredients in our products, and why we advocate so passionately for organic certification.  

This Black Friday weekend, in keeping with our annual tradition of giving back to the causes we care about, we’re donating 1% of sales to the Nature Friendly Farming Network in support of their work to promote regenerative farming in the UK.  

Like the NFFN, we believe that working harmoniously with nature and preserving its ecosystems is now imperative. That’s why we’ve pledged to continue to fund the NFFN’s peer-to-peer learning programme, enabling farmers to learn from one another’s successful experiences of adopting nature-friendly farming techniques.  

Building on last year’s donation, money from this year’s donations will fund workshops that facilitate knowledge sharing of sustainable farming methods, with attendees responsible for an estimated 17,000 acres of land. 

Founded in 2017, the NFFN is an independent, farmer-led organisation committed to shaping nature-positive farming policies that work in harmony with wildlife, mitigate climate change and safeguard the future of British agriculture.  

With an ever-growing community of farmers, the NFFN provides a strong and trusted voice for sustainable farming in the UK. Its work demonstrates the value of regenerative farming systems – like their potential to reduce UK carbon emissions and prevent wildlife decline, to name a few, all while maintaining high-quality produce – to ensure support for regenerative farming within the government and across the supply chain.  

If you’ve followed our work over the years, you'll know that we've been campaigning for over a decade to protect the biodiversity of our planet – especially when it comes to bees and other pollinators. Last year, our co-owner Anabel Kindersley spearheaded our Stand by Bees campaign, which saw her call on the government to ban toxic neonicotinoids and support nature-friendly farming initiatives. Unfortunately, pesticides are used extensively in the UK, with farming accounting for around 95% of their use.  

As such, the NFFN’s peer-to-peer learning programme couldn’t be more aligned with our vision to promote growing and farming methods that support rather than damage biodiversity. The programme will provide the NFFN’s 3,000-strong membership with resources, advice, support, and training around regenerative farming systems, including practical ways farmers can achieve net-zero carbon targets, improve farm resilience and reduce their reliance on chemical pesticides.  

The programme’s focus on Integrated Pest Management (IPM) – a natural, holistic approach to managing pests, diseases and unwanted plants – means farmers will have the support they need to move away from the perils of pesticide use. In real terms, the adoption of nature-friendly farming means:  

• reducing environmental harm and the risk of pest and disease attacks 

• protecting and restoring biodiversity 

• safeguarding and creating wildlife habitats 

• promoting better crop health 

• improving soil health and strength 

• supporting healthy plants, and 

• ensuring long-term farming resilience