I am so impressed with this shampoo. I would go so far as to say smitten. I have just invested in the litre sizes. My search is over. I have very thick,coarse hair that's thirsty, temperamental and contrary-it has a wave but refuses to take a curl. It takes a fair bit of looking after and can be tough to style. Not anymore. I have used every natural and organic shampoo out there including Aveda, Ojon, L'Occitane, Origins, A'kin and Trilogy to name a few. Nothing has left my hair as glossy, soft and manageable as this. My hair was transformed after the 1st wash and just keeps getting better. It has real shine, looks healthy, sleek and frizz-free. I have had so many compliments and I no longer struggle for an hour every morning to tame my hair. I had seriously considered shaving it all off. This is an amazing product. Please never discontinue it.