I have extremely dry skin, I get flaky patches and excema and I have tried just about every moisturiser on the market, from the cheapest to the ludicrously expensive. This is by far the nicest and most effective moisturiser I've tried - I'm nearly 50, so I've tried a LOT! The aroma and texture are both divine - it smells like my favourite Wild Rose Beauty Balm and has a gorgeous satiny balm texture. It sinks straight in and doesn't leave the skin shiny. I normally have to top up my moisturiser during the day, but this immediately made my skin look and feel satin smooth and kept it that way all day. NYR, please don't EVER stop making this product, I would give it 50 stars if I could - it's fabulous!