Its worth pointing out that if you are switching to this shampoo and conditioner from other well known brands it is likely that you will think its not working. This is because the silicones used in regular shampoos are washing out so you'll will go through a phase of your hair feeling brittle and unmanageable. This is exactly what happened to me. My hair is thick, curly and prone to frizz. Now the silicones have gone and are no longer coating my hair strands this shampoo works a treat. My hair has a fantastic shine, the aloe in it has relaxed my curls and soothed my scalp. My hair has never actually looked better. It is worth the price to know your not putting awful chemicals on your hair.