I am not one to scrimp on mascara and have always invested in good quality products. Over the past couple of years I have moved over to organic skincare & make-up but have been unimpressed with the mascaras that other companies offered. This is probably the best of ALL mascaras I have ever had. It took a while to get used the wand / consistency (it's a little thinner than usual) but my word, it makes my lashes look fantastic and lasts all day long. Thank you NY - my staple make-up product sorted at last!