Why Choose Organic?
We are committed to making our products with the maximum organic, natural and wild ingredients.
It's been well documented that what you put on your skin ends up in your body, so we believe it's really important to be fully aware of what's in the products you use.
We carefully select other functional ingredients (detergents, emulsifiers, surfactants etc) with a view to safety, efficacy and biodegradability. Our entire range makes use of high quality organic plant-based ingredients - where available we also source ingredients through ethical sourcing programmes, including the Fairtrade Foundation. Our products are approvedby animal welfare bodies including BUAV and PETA, the organic content is certified by the Soil Association and the ingredients are certified organic by leading bodies including the Soil Association and the USDA. We fully discloseour ingredient information with our customers, both online and, where space allows, on our packaging.Over the last 50 years, tens of thousands of new chemicals have been developed, most of which have never been properly tested on humans. We are absorbing a vast array of these new synthetic chemicals from our food, our toiletries, and our immediate environment.
Surely it can be no coincidence that over the same time period,the incidences of illness such as eczema, allergies and even cancers have greatly increased.
We may not be able to avoid all of these chemicals, but we believe it makes sense to do what we can to minimise contact wherever possible.